Email Post to a Friend: The New Normal-Selling Real Estate During Covid-19

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By Henry Higgins

Despite the incredible changes the world has seen over the past several months, the real estate industry has been proceeding normally, with slight adjustments to our protocol.  New guidelines have been put in place in regards to our operations, such as increased measures to protect the health of clients as well as our agents. For open houses, we have been offering virtual tours in the form of video walk-throughs.  Other measures include wearing gloves and masks if inside a property, as well as disinfecting when leaving.  We have also been adhering to social distancing measures, maintaining the six-foot policy issued by the CDC, as well as limiting the number of buyers that may tour the home.  The Covid-19 pandemic was in some ways a catalyst for a technological shift within the industry that was likely to have happened over a few years had the pandemic not occurred. The industry has shifted rapidly to adopt essentially virtual transactions, utilizing tools such as 360 virtual tours, Matterport and video slideshows. Our agent, Luke Dunn of the Stiles Dunn Team, offers Matterport and drone services through his company Valley Views Productions. Jones Group REALTORS® has consistently been a leader in adopting and integrating new technologies, and during these times we continue to seek out the best services and tools for our sellers and buyers.  

As a result of Covid-19 we are seeing fewer houses on the market, however many buyers are pre-qualified and ready to move.  The market trend has been that homes are slow to come on the market and supply is down from  normal standards. There is high demand and it is expected that eventually inventory will rise to meet that demand.  If priced well, homes are selling rather quickly with multiple offers.  Additionally, we are seeing buyers coming from metropolitan areas that are now looking to settle in a more rural area, such as our beautiful Pioneer Valley.  Our Northampton agent, Miriam Sirota, has 20+ years of experience as a top New York City REALTOR®. Our Jones Team is in partnership with Leading Real Estate Companies of the World, an outstanding Relocation company.

Often buyers are looking for turn-key properties, underscoring the importance of updating and maintaining your property.  Staying at Home these past few months has emphasized the importance of having a comfortable living situation with many family members vying for space and privacy. This will increase the number of people looking for "move-up" houses, as folks may be looking for more space to house in-laws, students who are now learning remotely, or folks who are now working from home and need more office space. As we have figured out over the past few months in the Pioneer Valley, space is a scarce commodity, and it is only becoming more valuable. Here the Hamel Team are helping sellers get their Home ready to market using Covid safety protocols.

Despite the challenges that 2020 has brought us, at the Jones Group our agents are still using their experience and expertise to meet their clients' needs.